Management
BDA LLC, Woodinville, Wash., announced that it has acquired the U.K.’s leading provider of specialist sports merchandise, Sports Merchandise Global (SMG). “Combining forces with the leadership of Jonathan Bailey, and the great team of people at SMG in Manchester and Paris offices, immediately makes BDA the most prominent global agency and provider of co-branded merchandise…
For the last decade, we’ve been told to make obscure passwords to keep our data safe. NeverM1Nd!, the advice was bad. Researchers have now proven that a password such as “Tr0ub4dor&3” would take only three days to crack. If we used four-word phrases, such as “correct horse battery staple,” it would take 550 years to…
Geiger, Lewiston, Maine, announced that Premiums Plus Incorporated, owned by PPAI Hall of Fame member Margie Price, MAS, has signed an affiliation and service agreement. Due to an unplanned sabbatical, Geiger will be providing support for Price's customers in order to allow her to focus on the health needs of her family. Price will return…
About 25 years ago, we purchased a great 30,000 square foot office building on a beautiful eight-acre campus. Soon after, I met with the signage company to finalize the wording for our sign. At first it seemed like a no brainer that the sign should read “Proforma Headquarters,” but that wording didn’t align with the…
The holiday season is a busy time for everyone, especially those looking to put products in recipients’ hands by a specific deadline date. Paul Bruno, principal at Bruno Group, Salt Lake City, remembers one promotion that required meeting a tight deadline. Promo Marketing: Can you tell us about a promotion that you think was one…
Step 1 Recognize that if it were easy, everyone would do it. And if everyone did it, still only 10 results will show on the search result page. In other words, Step 1 is recognizing the reality of the challenge so you can focus on what you really want to accomplish. Step 2 Decide on…
Early on in building my distributorship to $20 million (I sold that business in the early '90s to focus on our franchise model), I realized there were only four activities that would make me wealthy. Today at Proforma we call these the 4 Pillars of Success. Earn new customers. Sell more to current customers. Hire…
BIC Graphic, Clearwater, Fla., announced the appointment of Emmanuel Bruno as president, following the company's sale to H.I.G. Capital earlier this year. Bruno previously served as vice president and general manager of BIC Graphic North America, and has been with the company for eight years before that, holding multiple executive roles within the company. "On…
HandStands, Draper, Utah, has hired Charley Johnson as its new senior vice president of sales and marketing. Johnson brings more than a decade of promotional products industry experience to the HandStands team, having previously acted as part-owner and executive vice president for SnugZ USA, Jordan, Utah, for 15 years. In between his employment with SnugZ…
The face of global apparel manufacturing is changing. As countries like China become more expensive for manufacturing, companies are taking their business elsewhere. Some are finding ways to create products in the U.S. through new automation technology, and others are moving to places like Ethiopia. The biggest shift, however, has been to Southeast Asia. And…