Management

2020 Top Distributors: Proforma Founder Greg Muzzillo on Adapting to Change
June 17, 2020 at 10:57 am

Each year, Promo Marketing compiles the top promotional products distributors into one comprehensive list. We asked some of the 2020 top distributors for their thoughts on the industry, their plans for the future and more. Here, we talked to Greg Muzzillo of Proforma, the No. 3 company on our 2020 Top Distributors list...

Moving Up During Down Time
June 15, 2020 at 1:29 pm

For many folks I have spoken with, COVID-19 has drastically changed not only their current situation but also their opportunities for the future. If you find yourself in a situation that may have a significant impact on your future, let me encourage you to spend some of your down time to research your options to…

Business Indicators to Gauge COVID-19 Effects on the Promotional Products Industry
June 11, 2020 at 1:03 pm

To help promo companies navigate the pandemic and economic crisis to the recovery on the other side, NAPCO Research has launched a research initiative that takes the pulse of the industry by surveying a cross-section of promotional products distributors, suppliers/manufacturers, decorators, printers and more...

Proforma Completes 50th Rise and Thrive Webinar
June 10, 2020 at 2:33 pm

Proforma, Cleveland, hosted its 50th Rise and Thrive Webinar to help owners and their sales representatives optimize their sales and thrive through these challenging times. The webinar series hosted by the Proforma Pivot Teams is designed to provide the Proforma community with the expanded product knowledge, marketing and supplier resources and motivation to create more…

Update 6/5: New Paycheck Protection Program Guidelines to Allow Spending Flexibility, Extend Rehiring Deadlines
June 4, 2020 at 11:53 am

This week, the Senate passed a bill that would change the way small businesses can spend federal loans they received during the COVID-19 pandemic, as well as extending deadlines relating to rehiring and loan forgiveness. Today, the president signed the legislation into law. The legislation, amends the Paycheck Protection Program (PPP), giving small-business recipients the…

AIM Smarter Expands Presence to the United Kingdom
June 3, 2020 at 1:56 pm

Altitude Group PLC, parent company of AIM Smarter LLC (AIM), has expanded AIM’s presence and programs to the U.K. with the launch of AIM Smarter Limited. AIM offers a membership model that provides benefits, resources and community to both distributor members and supplier partners within the promotional products industry. Through this expansion, AIM welcomed more…

Stop Having Excuses. Start Hustling.
June 1, 2020 at 10:09 am

  By now, we have heard more than enough of these words: COVID-19, coronavirus, social distancing and many more. I will tell you one more word I have heard enough of: excuses. I hear people blaming their low sales on the virus, on their customers being closed, on the fact they can’t make face-to-face sales…

PromoCorner Announces Departure of President Bill Petrie
June 1, 2020 at 9:59 am

After a successful three-year tenure that included the overseeing of a complete company rebranding, the introduction of numerous supplier and distributor services, and the development of an industry destination for content, PromoCorner and its president Bill Petrie have mutually agreed to part ways. Joel Moore, owner and CEO of PromoCorner, will serve as president going…

HPG Brands Announces Reopening
May 29, 2020 at 1:42 pm

HPG Brands, Braintree, Mass., the parent company of Hub Pen Company, Debco, Origaudio, Handstands and more, announced today that it is once again officially open for business. “Thank you for enduring with us during these times of uncertainty and continuing to trust us with your business,” Trina Bicknell, senior vice president of sales for HPG…