Food & Drink

5 Minutes to Getting a Better ROI from Your Holiday Gift Program
July 17, 2023 at 11:39 am

Businesses make significant investments in their holiday gift programs, from hundreds to hundreds of thousands of dollars. Too often though, gift purchases are left to the last minute and end up with someone running to the nearest big‐box store or searching the internet for gifts. The result: ROI is much less than it could have…

A Promo Breakdown of the Nathan's Hot Dog Eating Contest
July 5, 2023 at 10:02 am

The Nathan's Hot Dog Eating Contest is a 4th of July tradition right there with fireworks. We watched (sometimes in horror) to bring you the best promotional and print products from this year's event.

Taco Bell Manages to Make Crocs Cool With Branded Slides
June 16, 2023 at 10:43 am

Somehow, against all odds, Crocs became one of the most popular footwear choices in America. Another extremely popular brand, Taco Bell, is working with Crocs on a co-branded pair of slides that are, honestly, pretty cool. Unlike the Crocs clogs, these are more classic slide sandals, with a purple-to-black color fade, the fast food chain's…

Pepsi Used QR Codes and Signage to Promote Recycling at UEFA Champions League Final
June 13, 2023 at 9:58 am

The quest for sustainability in stadiums usually starts with drinkware. In Europe, one of the biggest sporting events of the year is the UEFA Champions League Final. As part of the men's and women's games in Istanbul, Turkey and Eindhoven, Netherlands, respectively, Pepsi rolled out a new recycling initiative that included not only reusable drinkware,…

How Burger King Transformed Restaurants Inside and Out for 'Spider-Man' Promo
June 7, 2023 at 10:37 am

Burger King locations in New York, France, United Arab Emirates, Brazil, and more are using signage and other promotional products to make the entire trip to Burger King an advertisement for Spider-Man, and it starts the second a customer pulls up, as the exterior of the restaurants are decorated, too.