Eco-Friendly

The greening of the supply chain is one of the economic engines of the global, $1 trillion revenue growth opportunity for companies selling sustainable products and services.

Staples Inc. is a worldwide business supplier with Internet revenues second only to Amazon. At the retail store level they have promoted recycled paper, e-waste recycling and the introduction of electric delivery vehicles.

The Staples Advantage business division sells to the world's largest companies and its revenue is growing selling products into the greening of the world's corporate supply chain.

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Rick Cesere, executive vice president of Edwards Garment, discusses the company's new eco-friendly, Bluesign-certified apparel at PROMOTIONS EAST 2011.

When Clorox introduced Green Works, its environment-friendly cleaning line, in 2008, it secured an endorsement from the Sierra Club, a nationwide introduction at Wal-Mart, and it vowed that the products would "move natural cleaning into the mainstream."

Sales that year topped $100 million, and several other major consumer products companies came out with their own "green" cleaning supplies.

But America's eco-consciousness, it turns out, is fickle.

NEW YORK, Feb. 9, 2011 (PRNewswire) -- Anvil Knitwear, a century-old apparel brand, today announced that it has joined the fast-growing Business for Innovative Climate & Energy Policy (BICEP) coalition. Anvil becomes the 20th member of BICEP, a group of major American companies committed to working with businesses and policymakers to enact meaningful energy and climate policies.

Bullet, a member of Polyconcept North America, the second largest hard goods supplier within the promotional products industry, has created another bold, colorful catalog to showcase its significantly expanded 2011 product line. The 372-page catalog is filled with over 2,200 popular products.

On November 15, America Recycles Day, President Obama signed a proclamation celebrating the strides the country has made in recycling generally, while also highlighting the need for greater attention to addressing electronic waste (e-waste).

Philadelphia-based Promo Marketing introduces Green Guide, an end-buyer catalog featuring environmentally friendly products distributed in a digital format.

Green Guide is the promotional product industry’s only eco-focused, free eCatalog with a customizable URL. Supporting the sustainable initiatives of the products within it, the catalog will be distributed exclusively online.

With a nice use of curved lines and color contrast, Ecorite's nonwoven sling tote could be a great way to punch up your next tote promotion. The bag measures 14x12” (or 14x34” if you count the strap), is available in three color pairs, and is made from 40 percent recycled material.

New Kensington, Pennsylvania-based Leed’s, a member of Polyconcept North America, the second largest hard goods supplier within the promotional products industry, announced an addition to its existing cause marketing agreement with American Forests.

Provo, Utah-based Natural Trends, a leading supplier of health and wellness products, announced new sales representation in the South Central U.S. region. The Identity Group Inc. will represent Natural Trends in Texas, Oklahoma, Kansas, Missouri, Arkansas and Louisiana.