When Clorox introduced Green Works, its environment-friendly cleaning line, in 2008, it secured an endorsement from the Sierra Club, a nationwide introduction at Wal-Mart, and it vowed that the products would "move natural cleaning into the mainstream."
Sales that year topped $100 million, and several other major consumer products companies came out with their own "green" cleaning supplies.
But America's eco-consciousness, it turns out, is fickle.
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%0D%0A%20%20Sales%20that%20year%20topped%20$100%20million,%20and%20several%20other%20major%20consumer%20products%20companies%20came%20out%20with%20their%20own%20"green"%20cleaning%20supplies.%0D%0A<%2Fp>%0D%0A
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