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Loyal customers can be an important driver of sustainable business growth. They're usually much less price-sensitive, can be nearly immune to competitive entreaties, and can become a powerful marketing arm, going out of their way to promote and defend your company online and off—for free.
The price of postage went up again this week for some mail. The U.S. Postal Service said the cost for parcels and magazines will increase, with each additional ounce now costing 20 cents, instead of 17 cents.
An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70 percent plan to increase their social media budget by more than 10 percent this year, according to a poll from Effie Worldwide and Mashable.
The program will provide advertisers that mail between 500,000 and a million direct mail pieces over the course of two years a postage refund of up to $250,000 if their campaigns don't meet set objectives.
Crestline, a company that specializes in custom imprinted promotional products, unveiled its new Crest Express online store this week.
Manchester, England-based Trade Only Limited, a subsidiary of the Altitude Group, yesterday completed its acquisition of virtual sample software developer Technologo.
PROMOTIONS EAST, scheduled for June 5-8 in Atlantic City, N.J., just announced that registrants from any member of the six regional associations sponsoring the trade show will be given early admittance to the show floor.
Many business executives have not found sites such as Facebook, Twitter, YouTube, Myspace, and Linkedin useful in making money. Building genuine online relationships that are also good for the bottom line is not so easy, but it is not impossible.
Your marketing strategies need to reflect your best efforts. But entrepreneurs often miss the mark when it comes to everything from advertising to hiring consultants, because they don't have a clear marketing strategy.
Sterling Cut Glass, Erlanger, Ky., has been named as a recipient of the second annual TharpeRobbins Award of Excellence for Vendor Partnership.
