Direct Mail

The best way to create a sure-fire promotion is to give out a product that the end-users will actually use and keep. Or, if you can't do that, give them something they'll have to pry from the clawed clutches of their cats by sending them catnip-infused direct mail. Yes, this is real. The American Genius…

The U.S. Postal Service (USPS) today announced the deadlines for shippers to ensure that their products and packages reach their destinations within the U.S. by December 25. According to Fox 6, the deadlines are as follows: USPS Retail Ground: Dec. 15 USPS First Class Mail: Dec. 20 USPS Priority Mail: Dec. 21 USPS Priority Mail…

BIC Group, Clichy, France, announced in a press release that the company's CEO, Mario Guevara, has decided to retire. The board of directors will propose two options—to combine the chairman and CEO functions, and to nominate chairman of the board Bruno Bich as chairman and CEO. One of Bich's responsibilities would be to continue to develop…

Everyone is always trying to find new and creative ways of marketing. This may initially make direct marketing seem unattractive since so many businesses are getting away from it and investing in email marketing. This, however, is the very reason you have a better chance of standing out from the crowd. The following are four…

The U.S. Postal Service (USPS) reported that it recorded a 14.1 percent increase in package volume and an 11.1 percent increase in shipping and package revenue for the 2015 fiscal year, but saw a net loss of $5.1 billion. However, this loss looks better than its $5.5 billion loss in 2014. With the increase in…

The U.S. Postal Service (USPS) is consolidating to save money. That much is clear. However, what remains hazy is how that consolidation will affect service, reports The Washington Post.