At PRINTING United Expo, an informative panel session took a closer look at driving direct mail results using embellishments.
Including a business reply card in your direct mail package might just spur higher response rates. Here is why.
Monomoy Capital Partners, a middle-market private investment firm, acquired family-owned direct mail marketing provider Japs-Olson Co.
How creative have you been lately with your direct mail? My favorite way to grab attention is with embellishments. This is a great option for making direct mail stand out like no other marketing channel can. Why do I love them? Well, to start, they engage the sense of touch, which is very powerful. I…
Let’s look at how information gap theory and authority principle can be used to increase direct mail response.
Personalized direct mail continues to be a powerful medium for brands and businesses of all shapes and sizes to convey their messages.