Direct Mail

Utilizing the vibrant colors of Astrobright paper and envelopes can serve as an excellent way to get your marketing message read.

At PRINTING United Expo, an informative panel session took a closer look at driving direct mail results using embellishments.

Including a business reply card in your direct mail package might just spur higher response rates. Here is why.

As direct mail makes a resurgence, consumers are becoming wary of “junk” mail. Printers should educate brands on ways to stand out.

Monomoy Capital Partners, a middle-market private investment firm, acquired family-owned direct mail marketing provider Japs-Olson Co.

How creative have you been lately with your direct mail? My favorite way to grab attention is with embellishments. This is a great option for making direct mail stand out like no other marketing channel can. Why do I love them? Well, to start, they engage the sense of touch, which is very powerful. I…

Let’s explore how to increase desirability of your product or service with direct mail using these behavioral science tactics.

Complete with a hashtag and over 2.7 million views, Truly Engaging has harnessed TikTok for its incredible marketing potential.

Let’s look at how information gap theory and authority principle can be used to increase direct mail response.

Personalized direct mail continues to be a powerful medium for brands and businesses of all shapes and sizes to convey their messages.