When making decisions, it helps to have a grasp on “hot” markets. They don’t have to be big, but need to be profitable and growing.
Using Variable Data Printing to create personalized pieces can boost the effectiveness of your direct mail campaign. Here are tips.
Designing for direct mail can be broken up into three segments: layout, color/images, and copy. Let’s dive into the details.
At PRINTING United Expo, an informative panel session took a closer look at driving direct mail results using embellishments.
Including a business reply card in your direct mail package might just spur higher response rates. Here is why.
Monomoy Capital Partners, a middle-market private investment firm, acquired family-owned direct mail marketing provider Japs-Olson Co.
How creative have you been lately with your direct mail? My favorite way to grab attention is with embellishments. This is a great option for making direct mail stand out like no other marketing channel can. Why do I love them? Well, to start, they engage the sense of touch, which is very powerful. I…