Athletic and Sportswear

After putting itself in the hotseat over a questionable advertisement during the holiday season, the fitness company Peloton is doing a little bit of backpedaling, so to speak. (We promise this will be the only pun in this story.) Despite the commercial backlash, Peloton has become one of the biggest names in the sort of "luxury…

When we have given coverage to Ralph Lauren, the news has typically possessed plenty of positive qualities. Because of its fashion-industry renown, one might suspect that the company finds itself vulnerable to possible bootleggers, and that is the case this week, as the corporation is suing a custom apparel company for allegedly infringing upon trademarks to produce a variety of goods...

SanMar, Issaquah, Wash., launched 100 new styles to jumpstart a new decade of selling. One of the new arrival highlights is the debut of the District Re-Tee made from 100 percent recycled fabric. This new, affordable T-shirt is never re-dyed, and is made from reclaimed material like plastic bottles that may have otherwise ended up…

"Sesame Street" is such an American institution at this point that just about every generation has some sort of connection to its characters. Because of that, anything related to the Street has a large base of potential customers. So, design startup Spooler's new line of "Sesame Street" athleticwear perfectly pinpoints a convergence of nostalgia branding…

Tetris is one of those nostalgic games that no matter how many times you play it, it’s never not frustrating when you place a puzzle in the wrong spot. But, that’s what makes it a classic and forces you to really focus and think quickly. For all the Tetris fans and gamers alike, Puma has teamed up with Tetris for a branded apparel collection that’s bound to bring you back in time!

It might be college football season, but there's a competition taking place off the field, and that's on apparel deals. Forbes recently revealed the top 10 most valuable college apparel deals, and UCLA is at the top of the list with its lucrative Under Armour apparel contract. The list used the average annual value of product and cash allowance to make its calculations. The product allotments are also measured at wholesale prices, since universities purchase large amounts of apparel at wholesale...

This has been a year of firsts for the Toronto Raptors, who in the spring captured the first Eastern Conference and NBA titles in team history. Now, the Canadian club will look to accomplish another first, becoming the first NBA team to offer branded hijabs in a bid to be more inclusive. The Hijabi Ballers, a Muslim women's team, served as the local inspiration for the Raptors to make history through the items...

For a kid playing baseball, just making it to the Little League World Series in Williamsport, Pa., is a dream come true. Getting to play in front of a national stage is something the kids will always remember, whether they continue their baseball careers into adulthood or not. The only way to make the event…

Nike is teaming up with New York City to license its NYC logos in exchange for a cut of the sales. The city Franchise and Concession Review Committee approved a two-year licensing agreement last week that gives Nike the ability to brand its apparel and footwear with notable New York City logos and emblems...

It seems Polo Ralph Lauren struck the perfect balance of sustainability and style with its 2019 U.S. Open ballpersons uniform. According to Forbes, each outfit is made from an average of seven recycled plastic bottles converted to a recycled poly-fiber. The brand also plans to use Wilson tennis ball cans recycled from this year's event for the 2020 uniforms...