Apparel

Outfit of the Week: Men’s Layers
March 2, 2016 at 6:47 pm

Here on the East Coast, it’s been a different season each day. Yesterday, we didn’t need a jacket. Today, we need to be bundled up. And, Thursday into Friday they’re calling for a little snow. Mother Nature is a fickle woman—and it definitely can make it difficult to figure out what to wear. Admittedly, we’ve…

The Wrap: Virtual Reality T-shirts, March Madness Uniforms and More
March 2, 2016 at 5:36 pm

T-shirts get a virtual (reality) upgrade, Adidas unveils March Madness postseason uniforms, the Minneapolis SWAT changes the color of its uniforms, parents sue school over dress code that prevents girls from wearing pants, Russell Wilson launches new clothing line, and a Malaysia deems a T-shirt a national security threat: Here's what's happening this week in the apparel world…

NBA Turns to '90s Nostalgia for Promotional Push
March 2, 2016 at 4:06 pm

The '90s have been making a full comeback lately in everything from fashion to television programming. Now, the NBA is following suit, attempting to capitalize on its nostalgic fan base with '90s theme nights and promotional products. SB Nation highlighted some of the throwback merchandise…

Who Are You Wearing?
March 2, 2016 at 3:04 pm

Never ask a woman her age, her weight or, apparently, which designer she’s wearing on the red carpet. Well, OK, you can ask about the last one—but you better have a darn good follow-up question. At least according to the #AskHerMore movement. But maybe there’s a simple way around this issue: Branding. Logo placement. Imprinting...

Video: PM News Top Headlines for February 2016
March 1, 2016 at 7:39 pm

February 2016 was a pivotal time for news in the promotional products industry with everything from slave labor reform to BIC Group's CEO stepping down. Lucky for you, Promo Marketing has combed the top headlines to bring you a condensed version of the month's biggest stories. Stay updated on all the latest information with Promo Marketing…

Promoting Higher Education
March 1, 2016 at 4:21 pm

College was an exciting time in my life. For me, a kid from suburban Central Pennsylvania, it was a time when I moved to an exciting city, made new friends from all over the country (and the world)…

4 Children's Promotions for Leap Day Babies
February 29, 2016 at 7:23 pm

Today is leap day, which only happens every four years. Those who were born on Feb. 29 only get to celebrate every four years, which means (because of science) that they only have birthdays every four years. So, for all of you leap day babies who think you're turning 40 this year, you're really only turning…

University of Utah Ditches Merchandiser After Questionable T-shirt Post
February 29, 2016 at 6:35 pm

The University of Utah Trademarks and Licensing Program said it will no longer do business with a Salt Lake City-based merchandise company following a post on social media of an inappropriate T-shirt. According to KSL.com, Offside Apparel, an independent business that sells Utah Utes memorabilia, posted a photo of another company's design poking fun at…

Commemorate Leonardo DiCaprio's Oscar Win with Merchandise
February 29, 2016 at 3:57 pm

If you stayed up late to watch the end of the 88th Academy Awards last night, then you probably saw Leonardo DiCaprio take home his first Oscar for "The Revenant." Fans everywhere have long anticipated the night when Leo finally would win the coveted award, and it's no surprise that people already have started selling merchandise…

Lands' End Apologizes for Featuring Feminist Gloria Steinem Amid Backlash
February 26, 2016 at 6:40 pm

Dodgeville, Wisconsin-based retailer Lands' End has received a multitude of customer complaints following a photo shoot and interview with famous women's rights activist, Gloria Steinem. According to Forbes, the disapproval sparked Lands' End to issue an apologize, resulting in all mentions of Steinem being omitted. Steinem's…