Apparel
March 28, 2016 at 3:20 pm
Hanesbrands Inc., Winston-Salem, N.C., announced that five company manufacturing plants have earned U.S. Environmental Protection Agency (EPA) Energy Star Challenge for Industry awards by reducing energy use by an average of 18 percent. To date, 23 of the company’s manufacturing facilities have earned the honor, helping the company reduce energy use, as well as the…
March 25, 2016 at 2:40 pm
Everyone loves a limited edition promotional product, and the NBA is capitalizing on this trend for its new collection of promotional T-shirts, called "My Team My City." For the "My Team My City" collection, the NBA has chosen…
March 24, 2016 at 3:14 pm
People love picking up T-shirts from concerts. Not only is it a way for fans to show how much they love a group or artist, it also is a keepsake that commemorates a fun evening. However, those lines at the merch stand after the show can be heinous. To stop this, an app called SideStep…
March 23, 2016 at 5:37 pm
American Apparel talks to Promo Marketing about its new CEO, the company's January bankruptcy filing and the future of the promotional apparel business in this exclusive interview.
March 23, 2016 at 4:27 pm
Digital efforts at American Eagle Outfitters have been on overdrive for the last few years, culminating in the recent launch of its first responsive mobile web app designed from a mobile-first perspective. The mobile app is the latest in a series of digital accomplishments. According to Lance Wills, vice president of digital technology at American Eagle Outfitters,…
March 23, 2016 at 4:14 pm
Old Navy is launching stain-resistant white jeans; American Apparel is partnering with Postmate for a clothing delivery service; H&M will have an affordable and eco-friendly wedding dress collection next month; a Kentucky-based organization is selling Easter tees to raise money for orphans and widows; and swim leggings now exist thanks to Target: Here's what's happening this week in the apparel world…
March 23, 2016 at 3:53 pm
American Apparel, Los Angeles, is bringing new meaning to the phrase "fast fashion" by teaming up with delivery company Postmates to offer delivery to U.S. customers within one hour. According to a press release, the service will be available in 79 of American Apparel's locations in the U.S., and customers will be able to purchase…
March 23, 2016 at 3:44 pm
UltraViolet, a national woman's organization is petitioning Amazon to pull Donald Trump's line of menswear, according to GeekWire The petition said the candidate is "inciting violence at his rallies and spewing vitriol that white supremacists, like David Duke, love." According to UltraViolet, 36,000 people already have signed the petition since…
March 23, 2016 at 3:30 pm
About a month ago, Kanye West hosted his Yeezy 3 fashion show and "The Life of Pablo" album listening party in Madison Square Garden. Tickets sold out in minutes, and those who were quick enough to snag tickets were able to purchase special-edition merchandise for…
March 23, 2016 at 2:37 pm
From the upsets to the comebacks, March Madness is in full swing. Even if your end-users aren't basketball fans, chances are they love the opportunity to support their alma maters or their regional college teams. The problem is that basketball jerseys are bulky and don't lend themselves to much of a fashion statement. Luckily, celebrities…
