Apparel

Drake Generates Album Hype with Pop-up Merchandise Shop
April 20, 2016 at 3:34 pm

With Drake's new album, "Views from the 6," set to drop April 29, fans eagerly are devouring any information the artist supplies. Earlier this week, Drake announced a cryptic message on Twitter, indicating fans should stop by a specific address in New York City at 4 p.m. April…

American Apparel Memo Alludes to Outsourcing, Layoffs
April 14, 2016 at 5:03 pm

Paula Schneider, CEO of Los Angeles-based American Apparel, reportedly sent an email to employees detailing numerous changes going on within the company. One such change being the possibility of outsourcing complicated items, such as denim, to a third-party company. However, the Los Angeles Times reported that Schneider stressed that the products still will be made…

5 Curling-inspired Lessons in Apparel
April 13, 2016 at 6:28 pm

This month marks my two-year anniversary of curling. Every Tuesday night, I head to Bucks County Curling Club, put on the proper footwear, grab my broom, stretch, catch up with fellow club members and take the ice. Strangely enough, there’s plenty to be learned from what curlers wear on the ice. Here are a few ideas to keep in mind for your future apparel campaigns, and how to reach out to markets that may seem more specialized than others...

Republican National Convention 'Riot' T-shirts Stir Controversy
April 13, 2016 at 6:12 pm

The 2016 Republican National Convention comes to downtown Cleveland July 18 to 21—and with it, the potential for controversy should GOP front-runner Donald Trump not earn the Republican nomination. While it’s still a few months away, protesters, supporters and soothsayers alike can prepare for the convention with T-shirts that read, “Greetings from Cleveland: It’s Gonna Be A Riot!”...

Would You Buy a Snoop Dogg T-shirt for $1,000?
April 13, 2016 at 6:04 pm

Is $1,000 a little pricey for a T-shirt? How about $924? Vetements, one of the most talked about labels in the fashion industry, is selling an oversized T-shirt featuring a photograph of Snoop Dogg from a Vibe cover shoot by Dan Winters in 1993 for $924, Complex reported. So, why the hefty price point for a shirt that’s not all that original to begin with? Licensing...

The Wrap: Was a 1,500-Year-Old Mummy Wearing Adidas? and More
April 13, 2016 at 5:54 pm

Mummy found wearing footwear similar to Adidas' three-stripe style, H&M hosts World Recycle Week, clothing companies scamming customers via Facebook ads, Arizona Diamondbacks debut eyesore road uniforms, and Under Armour suffers a stock slide: Here's what's happening this week in the apparel world…

Festival Fashion: Rock Your Next Apparel Promotion
April 13, 2016 at 5:28 pm

By the time summer gets here, it seems like there’s a can’t-miss music festival each weekend. (No, seriously.) Add in touring festivals, like Warped Tour, and major festivals, like Bonnaroo, Firefly and Lollapalooza, and it’s no wonder festival fashion is a hot topic. Here are a few examples of how distributors can take advantage of the season and cater to festivalgoers nationwide...

Opening Day for Promos
April 12, 2016 at 5:48 pm

Yesterday was the Philadelphia Phillies home opener, and, of course, they lost because they know that I have my heart invested in them and they just want to disappoint me. Sorry, did I say that last part out loud? Anyway, because I live in the city, I saw plenty of people who obviously were coming…

Dov Charney's American Apparel Rival May Open in 'Six Weeks'
April 12, 2016 at 5:07 pm

Dov Charney, former CEO of American Apparel, is looking to set up a rival shop in the backyard of the company he founded. Charney has been scouting factory locations around South Central Los Angeles, just a few miles away from American Apparel's downtown Los Angeles headquarters, according to Bloomberg. The new company, which has not yet been named, will…