Apparel Accessories

Coachella Released a Branded Apparel Line in Absence of In-Person Festival
November 30, 2020 at 1:32 pm

Coachella is just as much a brand as it is an event for people to go see music and other live performances. And the festival organizers—especially this year since people couldn’t get to the valley—need to keep that brand top of mind and relevant. So they launched a line of branded apparel...

Frito-Lay Launches 'Holiday Bundle' Store (and There Are a Lot of Adult Onesies)
November 18, 2020 at 12:14 pm

Frito-Lay is the latest to go all-in on holiday-themed branded merchandise after adding a full line of holiday apparel to its Snacks.com e-commerce store. Have you been looking for the perfect product for the Cheetos fan in your life? Look no further than (of course) a holiday sweater, a scarf, a hat or a Chester…

Vistaprint Will Be the Boston Celtics' 2020-21 Jersey Sponsor, 'Exclusive Marketing and Design Partner'
November 18, 2020 at 11:45 am

The Boston Celtics announced that a new company will replace the GE patch on their jerseys: Vistaprint. Through the multi-year agreement, Vistaprint also will become the “exclusive marketing and design partner of the Boston Celtics,” beginning with the upcoming 2020-21 season. Vistaprint also announced that it will work with the franchise to boost small businesses in the region...

Our 5 Favorite Promotional Products of the Week: 'Milk Pong' Tables, Coffee Mugs and More
November 18, 2020 at 11:22 am

We're in that weird limbo now where no one quite knows what holiday to decorate for. Halloween decorations seem out of place, and jack-o-lanterns have rotted. It's still just a little early to go full-on with the December holidays, but some people are doing it anyway. And Thanksgiving doesn't quite have the decoration-ready nature of…

How Social Media Bots Steal T-shirt Designs and Sell Them
November 17, 2020 at 2:03 pm

The robot uprising is here. At least you’d think so if you were paying attention to the T-shirt designs that pop up on social media. That’s pretty much what happened to comedian Jesse McLaren, who posted a T-shirt that he designed himself. Shortly after, he started getting ads from other online shops selling that exact T-shirt...

The Makers of Mega-Hit Video Game 'Among Us' Had to Scramble to Make a Merch Store After Fans Made Knockoffs
November 17, 2020 at 1:12 pm

"Among Us" has become a cultural phenomenon, and people want to show off how much they love it. The problem was that InnerSloth, the game’s developer, didn’t have a functioning merchandise store. The page existed on its site, but there was nothing in the store. So, third-party sellers made their own merchandise, and InnerSloth never saw a dime from the sales...

Dunkin's Holiday Merchandise Line Includes Customizable Items
November 16, 2020 at 11:40 am

What is it about breakfast chains that create such brand loyalty? Here in Pennsylvania, it's Wawa versus Sheetz. Canadians love their Tim Hortons. Dunkin’s slogan might be about all of America, but Massachusetts natives know it’s really their chain. And they can finally show their “Dunkies” pride thanks to a new line of merchandise, some of which is even customizable...