Apparel Accessories

The Brooklyn Museum's Off-White Capsule Is a Different Kind of Promotional Merch Campaign
September 16, 2022 at 10:16 am

Museum exhibits typically come with a special batch of merchandise in the gift shop. Those product lines tend to touch on the exhibit itself, reflecting the themes on display or the life of the featured artist. In the case of the Brooklyn Museum's exhibit on the late fashion designer Virgil Abloh, the merchandise comes from…

Gibson Guitars Releases Designer Apparel, Accessories Capsule
August 31, 2022 at 2:05 pm

Food and beverage companies, and car manufacturers have turned toward lifestyle product lines as ways to appeal to new audiences and expand their reach beyond just what they're known for. The most recent was Chrysler, which is aiming to appeal to younger audiences by releasing athleisure pieces and lifestyle products like water bottles that paint…

Fanatics Inks LA28 Olympic Merchandising Deal
August 31, 2022 at 10:35 am

Fanatics has been named as the official e-commerce merchandise partner for the 2028 Los Angeles Olympics. As part of the deal, it will operate brick-and-mortar merchandise stores and outfit volunteers.

School Uniforms: What Your Customers Are Looking For and How Vendors Can Make the Grade
August 29, 2022 at 2:38 pm

If schools are on your client list, now is the time start marketing for the 2023-24 school year. Do your homework, and you could have a lucrative year, as unforms are getting more and more popular for both public and private schools, especially in grades K-8. Uniforms promote school pride, and research shows that students…

7-Eleven Goes Full E-Commerce With 7Collection Store
August 24, 2022 at 10:40 am

7-Eleven, home of the Slurpee and practically synonymous with the idea of a convenience store chain, has done a couple merchandise drops over the last few years, but rather than continue one-off promotions here and there, it's going all in with the introduction of the 7Collection store...

11 Fall Promotional Products Your Clients' End-Users Need
August 19, 2022 at 9:57 am

August is almost over, and the temps will (hopefully) start dropping a little bit soon. Once fall rolls around in earnest, it's time for tailgates, bonfires and chilly mornings. Are your clients' end-users ready? If not, here are 11 products to help them get in the mood. 1. 12'' #1 Foam Finger by Amerifoam How…