By
Vicki Wade
and Tas
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All three agencies provide licensing services to universities around the country. They also collect royalties on behalf of the institution, when applicable. Depending on how the apparel will be used, the order may or may not be subject to royalty fees.
Don't see your institution in their lists of clients? Search the specific college's website for "trademark permission," "logo usage guidelines" or similar terms to locate the appropriate on-campus contacts. Remember, the purpose of collegiate licensing is to protect the client's trademark and capitalize on revenues generated through sales and distribution of goods.
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