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It's hard to say whether or not shoppers purchased the hats because they liked the simplistic design or because they care about Musk's passion project to build an underground tunnel system, but it's a good example of how sometimes the most basic design can be the right one.
It will be interesting to see if these hats continue to bring in fundraising dollars for The Boring Company, but it looks like they're off to a great start.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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