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What emerging trends can distributors look for this season? The T-shirt still reigns queen in the promotional marketplace. But at long last, choices for the ladies are plentiful and many echo trends from the retail side of town. Buckner explained, "As you may have noticed, most ladies' shirts have had a makeover. They are now a slub cotton, have a washed process, heather colors ... even the cut is unique. For the promotional products industry, Dunbrooke has had a huge upswing in selling our crystal/mineral-washed and crew neck heather tees."
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- Companies:
- Dunbrooke
- Vantage Apparel
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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