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With cash flow starting to trickle back into the promotional apparel market, what exactly can a distributor do to get in on the action? "Always think out of the box," Buckner said. "You always want to present the customer with non-safe items. Most distributors stick to knits or wovens, but don't be [afraid to] present the lower-cost tee with a twist. It could put you ahead of the pack."
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- Companies:
- Dunbrooke
- Vantage Apparel
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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