Branding, Brewed and Bottled
With alcohol brands, promotional work is more than than just
a message in a bottle
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Besides bar and club promotions, Duniven noted there is significant opportunity with liquor store P.O.P displays as well. "We work with a lot of [alcohol] distributors who distribute their brands," said Duniven. "We get a lot of P.O.S. and P.O.P. stuff they want to put together where there's in-store promotions for the Super Bowl, for NASCAR, for Fourth of July, for holiday promotions, event promotions, even movie promotions in some cases," he explained. "The [beer] distributors do a lot of neon signs, and they do a lot of pub lights. They do things that give brands visibility within either a liquor store or P.O.P. or within a restaurant or bar."
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Michael Cornnell
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