Branding, Brewed and Bottled
With alcohol brands, promotional work is more than than just
a message in a bottle
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
A Beer In Hand
Whether you end up working with a smaller distributor or a full-on corporate band, point-of-purchase (P.O.P.) promotions seem to be a good area to focus your efforts. Edward Duniven, director of special markets for TMD Holdings LLC, Pittsburgh, stated that many of the alcohol brands the company works with will do a lot of event-based marketing at bars, clubs or sporting events, as well as direct P.O.P. displays. Duniven described the types of items sought at bars and clubs."They do a lot of L.E.D., they do a lot of light-up, they do a lot of T-shirts and hats, things that can be given away kind of easily as a door prize or to everybody that walks in," he said.
0 Comments
View Comments
- Companies:
- Openers Plus
Michael Cornnell
Author's page
Related Content
Comments