Warming up in Style
Even black and white are getting makeovers this season. "Blacks, whites, grays and primary colors are perennial favorites for promotional wear," Miles elaborated. He explained how Alternative adds new flair to basic hues. "With black, for example, we offer a new coal color and a vintage black. For white, we have a new cream and eco-ivory color," he said. "For primary colors, we have some new colorways such as the eco-true red, eco-true blue, etc. that deliver super rich and saturated colors that are really beautiful."
- Companies:
- Alternative Apparel
- Bella
- LAT Sportswear
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.