With its new apparel lines, Walmart is aiming to showcase its stylish side, but at an appealing price point. Leggings, for example, cost $9.96, and the Terra & Sky split-neck T-shirt costs $5.96. Walmart also hopes that these new lines will boost its online sales and take back some of Amazon's market share. Currently, Amazon is tied with Target as the second-most-shopped apparel retailer in the U.S., behind Walmart, so we will see if Walmart's latest move gives it a safe foothold over its competition.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.