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When asked what they thought made a good logo, 44 percent of people said they liked it to look "simple," while 41 percent thought "color" was more important.
"We weren't all that surprised to find out that people might be put off by a bad logo, as we've seen quite a lot of shockers in our time here at TheLogoCompany," said Kevin Booth, operations director at TheLogoCompany. "However, to find out that some people wouldn't buy from or use a brand purely down to a poorly designed logo was quite interesting to see."
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