Milan! Paris! PPAI Expo?
Trends from top fashion
capitals of the world find their way into promotional apparel
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A Whole New World—Understanding a new generation of end-users
Headden: "One of the biggest challenges we face in the promotional products industry is distributor sales reps are mostly in their 40s, 50s and 60s selling to buyers who are also in their 40s, 50s and 60s, but the recipients of the merchandise are now in their 20s and 30s. This [younger] customer base has spent their entire life buying retail brands or from specialty retail chains and their expectations are that they are going to receive similar styling and quality when given something in a corporate application."
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