Traveler's Check
The basics of selling business and travel bags
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Sean Norris
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Either way, business and travel bags provide plenty of opportunity to get creative. "The most creative promotions are the ones that take an item with a commonly understood use and turn its function upside down by branding it in a specific way," Rehm said. He mentioned one promotion where a company printed an aquatic scene on the exterior of a clear vinyl portfolio bag. "The water-like appearance of the material lent itself to alternate interpretations," he added.
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- Companies:
- Ad Products Bazaar
- BagWorld
- TRG Group
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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