Traveler's Check
The basics of selling business and travel bags
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Sean Norris
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The one constant in business travel? Everybody's got baggage. (And not just the emotional kind you get from flying coach too often.) There are big bucks to be made with branded bags―all you need is a little market knowledge, some decorating ideas and an understanding of the latest trends.
Market Acquired
"Naturally, the corporate community is the first market one thinks of when it comes to business bags," said Paul Rehm, marketing manager for Atlanta-based Ad Products Bazaar. Given the numbers, it's easy to see why. According to the Bureau of Transportation Statistics, Americans make more than 405 million long-distance business trips per year—and that's not accounting for shorter trips (those under 50 miles) or daily commutes.
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- Companies:
- Ad Products Bazaar
- BagWorld
- TRG Group
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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