Tokyo 2020 Olympics Scraps Logo Over Plagiarism Claim
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Masuzoe told BBC News that he wants an explanation. "I feel like we have been betrayed," he said.
Sano denied copying the logo, but admitted that his team had copied other artists' work for a beer promotion, and apparently faces other plagiarism accusations.
This, in addition to stadium construction woes, has caused speculation that Tokyo may not be as ready for the Olympics as once believed. The need to design an entirely new logo and design campaign could put promotional efforts on hold for a while as well. Also, let's hope Tokyo's mascot is better than London's in 2012.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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