Tips of the Trade: Weeding Out the Tire-kickers, Part 1
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www.marketingmentor.com<%2Fa>%20I%20[recently]%20spoke%20to%20lots%20of%20clients%20who%20complained%20about%20wasting%20their%20time%20on%20prospects%20who%20can’t%20afford%20their%20services.%20The%20problem%20is%3A%20they%20didn’t%20know%20it%20until%20they’d%20already%20put%20in%20a%20lot%20of%20time,%20either%20talking%20on%20the%20phone%20or%20creating%20a%20proposal.%20Some%20even%20met%20in%20person.%20That’s%20why%20we%20highly%20recommend%20that%20you%20bring%20up%20the%20topic%20of%20money%20right%20away,%20on%20the%20first%20phone%20call,%20just%20to%20make%20sure%20you’re%20on%20the%20same%20page.%20How%3F%20You%20should%20always%20ask%20first%20what%20their%20budget%20is.%20But%20if%20they%20don’t%20have%20one%20or%20don’t%20want%20to%20give%20it%0D%0A%0D%0Ahttps%3A%2F%2Fwww.printandpromomarketing.com%2Farticle%2Ftips-trade-weeding-out-tire-kickers-part-1-47648%2F" target="_blank" class="email" data-post-id="9436" type="icon_link">
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That’s why we highly recommend that you bring up the topic of money right away, on the first phone call, just to make sure you’re on the same page.
How? You should always ask first what their budget is. But if they don’t have one or don’t want to give it to you, for whatever reason, then it’s up to you to provide a price range for what you would charge to do what they need done. You could say something like: “A simple Web site usually runs $X,XXX, while a more complex one could be as high as $XX,XXX. How does that fit into your budget?”
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