Tips of the Trade: Tagline lessons learned
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I also received this great tagline tip from Pamela Trow-Johnson at Art Passions Design, whose tagline is “For those that live their passion for art and design.”
When crafting a tagline, ask yourself three questions:
1. Does the tagline reflect a benefit to the audience rather than a feature of your business? People make decisions based on how they can benefit from your product/service.
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