Tips of the Trade: Should You Blog?
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If you do have a Web site and want to integrate a blog, that’s good too. “Blogs are conversations, not ads. They’re less promotional and less formal than a traditional static Web site, so you can speak in your ‘everyday’ voice, which is often more friendly and approachable,” so says Colleen Wainwright, a designer who blogs at www.communicatrix.com.
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