Tips of the Trade: “When is it too late to follow up?”
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This is where those notes on the back of the card come in handy, as well as the strategy that has you wearing something unusual that you will be able to refer to perhaps forever (if it’s unusual enough).
And notice that there is no apology anywhere. Unless you promised to get back to them with some information and didn’t (in which case, it is appropriate to apologize), you really don’t need to say you’re sorry. After all, they haven’t followed up with you either.
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