Watching the Trends
Timely insights into today’s watch styles
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Complicated Clutter
In the watch world, "complications" are extras on the watch face, like exposed gears or date windows. Features currently popular in retail, they don't always translate well to the promotional world. "Whether it's a timer or a date window, it doesn't leave a lot of room for the imprint," said Mark Abels, owner of Tulsa, Oklamhoma-based Selco. He added, however, that is is possible to mix the two. Abels related how Selco's Pére de Temps line learned to marry ornate complications and branding by imprinting in unconventional locations, like on the reverse side of the face glass, inside on any exposed machinery of the watch, or even replacing the Pére de Temps logo.
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Michael Cornnell
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