Watching the Trends
Timely insights into today’s watch styles
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ON MARKETS
TROPHY WATCH
Smith-Schulmeier described some of the award watches S&S Time has done for events like the Liberty and Rose Bowls. She said the end-buyers for these events really want popular name brands like Seiko, Guess or Pulsar, and aren't so interested in private label items. S&S Time then customizes the dials from the name-brand watches for the event, like for the Liberty Bowl, where the company created raised and polished logos on a Fossil watch for each school.
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Michael Cornnell
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