Parental Advisory Suggested
The โthen and nowโ of promotional childrenโs products
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If anyone can speak to the benefit of product safety it is suppliers of products and toys being marketed to children. "The most important thing now is safety, safety, safety," said Rich Carollo, vice president of marketing, Lion Circle Corporation, Chicago, Ill. "Anything plastic, painted or imported right now is going to be questioned extensively by the distributor and the end-user," he said.
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- Companies:
- Lion/Circle
- Zenith Promotions
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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