Stay One Step Ahead
Anticipating client’s needs before the client is the next step in customer relations
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Dave Kahle
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Now, it doesn’t mean you show up every month and leave them a catalog or spew samples of the latest iteration of a writing pen onto their desk. It’s not a “throw-a-lot-of-mud-against-the-wall-and-see-if-anything-sticks” approach. Rather, it requires you to spend time coming to know their business goals and objectives; to find products and services you believe will help them and make a point of showing those to them, explaining exactly how you think your recommendation will help them reach their goals. You must do this sincerely, regularly and with forethought and sensitivity.
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Dave Kahle
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