Stay One Step Ahead
Anticipating client’s needs before the client is the next step in customer relations
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Dave Kahle
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Hmmm. Keeping my interests at the forefront. Knowing me and my business well enough to be able to regularly scan the horizon and find things that fit me.
Pro-actively presenting solutions and ideas that would benefit me and my business. Could there be a lesson in here somewhere?
Of course. People like to know you are thinking of them. Observe the greeting card industry, which is built entirely on this premise. People like to know you are considering their interests. They want you to understand their business is well enough so you can scan the horizon and spot things that may help them. When they consistently see these qualities in the people from whom they buy, they quickly develop loyalty.
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Dave Kahle
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