If Money’s Tight, It’s All Right
The promotional products industry has items to suit every budget
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Case in point: Microsoft wanted to increase standard sales by handing out a fun, premium item at a trade show. The company wanted to create an item that was different, functional and enjoyable. Furthermore, it had to be small enough to fit on a computer desk. Plastic Premium Access developed a one-of-a-kind dinosaur staple remover that would grab attendees attention, all while bringing awareness and familiarity to the Microsoft name. Microsoft found the item to be ideal for promoting its brand, while helping to increase retail sales overall.
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- Companies:
- Plastic Premium Access
Cynthia T. Graham
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