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The No. 1 category was men's bottoms (i.e., pants and shorts) at $250 million, followed by women's intimate apparel at $250 million. Men's underwear came in fifth at $165 million.
There's no particular reason Amazon has found so much success in this category, but perhaps it can be assumed that many consumers much prefer shopping for these more intimate purchases in the comfort of their homes, rather than a public department store.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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