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But, what we didn't see coming is Amazon's underwear business being the main catalyst for the company's rapid apparel growth. According to Business Insider, a new report from retail consulting firm One Click Retail revealed that underwear sales accounted for two out of five of Amazon's top-selling apparel categories last year, making up $415 million in sales.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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