The Green Machine
What "eco" means and how you can use it to your selling advantage
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PM: How does your company approach creating and selling eco-friendly apparel? How does it differ from marketing non-green products?
RM: With the green products it is important to highlight the different ways they are helping the environment from the beginning to end of the development process as well as the high quality of the materials. Ordinarily our marketing is driven by "lowest price" advertising, but the slightly higher pricing for green items is important to rationalize.
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- Companies:
- Otto International
E
Colleen McKenna
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