The Green Machine
What "eco" means and how you can use it to your selling advantage
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PM: Have you seen a decrease in popularity of green products in recent years?
RM: I wouldn't say the popularity or interest has decreased, but in the promotional industry unfortunately the pricing tiers for the eco-friendly items just can't compete with the lower pricing other products can offer.
PM: What garments in particular have benefited from green practices?
RM: The headwear industry has benefited especially after the rise in price of cotton, utilizing other resources has helped lessen the demand for the standard materials and opened up a whole new market opportunity and awareness movement.
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- Companies:
- Otto International
E
Colleen McKenna
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