I Would Walk 500 Miles
The biggest trend in exercise this year requires โจnothing more than your feet and a pedometer
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A Step in the Right Direction
There are numerous reasons to sell, and markets suited for, pedometers. For an easy example, take a look at a local gym—you'll notice it's more empty than normal, and not because people are becoming more lazy. According to Sandra Coburn, marketing supervisor for Ariel Premium Supply, St. Louis, gyms and health clubs are another victim of the recession.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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