I Would Walk 500 Miles
• Can the pedometer be tailored to the end-user's height, stride length and weight for increased accuracy?
Survival of the Fitness
CNN reported that losing weight is still tops when it comes to New Year's resolutions. In fact, look at any list of New Year's resolutions, and exercising is bound to make it into the top 10. The long-standing nature of this goal is why Coburn believes the walking craze will be long-lasting. "Fitness is a great niche to serve because it is something that all consumers have a need for," she said. "Weight loss is an issue that many people feel close to. Because of the amount of health problems that people can have from a lack of fitness, healthy habits are something people can promote across several industries, so this niche will only continue to grow."