Tervis Tumbler Gets a New Look Online

North Venice, Florida-based Tervis Tumbler Company, a manufacturer of insulated drinkware, announced it launched a redesigned Web site with a new look and improved functionality. The site navigation has been simplified to allow a more user-friendly experience.

The site also includes a dynamic representation of personalized tumblers–allowing shoppers to preview a custom tumbler prior to purchase. Other features include a mini shopping cart and an option to ship to multiple addresses. Rick Drass, vice president of information technology noted, “The new Tervis Web site is designed with the Internet shopper in mind. It has an intuitive interface that allows our customers to easily browse and personalize their selections. The larger images, simplified navigation, detailed shopping cart, and redesigned categories all add to the customer’s overall shopping experience.”