According to BuzzFeed, the pop singer is celebrating the release of her latest album, "Reputation", with a merchandise pop-up in New York City. One apparel item in particular has caused quite a stir, but to explain the significance, we'll have to go back in time to 2014.
It was at a basketball game in November 2014 that Swift was spotted wearing a red turtleneck. Nothing seemed overtly wrong with the look, until a Tumblr account pointed out that the singer was wearing the shirt backwards. And then the internet did what it always does, and turned it into a meme.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.