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https://twitter.com/manymanywords/status/977229986775085056
Users pointed out their frustration was, in part, attributed to how easy it would have been for Target to avoid this problem. Couldn't they have designed it any other way?
So, here's what we can learn from Target's gaffe. Make sure your logo is easily legible. It sounds simple enough, but it's probably the most important component of a logo. If shoppers can't read it, that's a bad sign for a brand.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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