Take Me Out to the Sales Game
6. Dare to be Different
Today's fans expect more than pom-poms and pennants from game-day giveaways. "It seems that unique and fun products are becoming more and more popular than practical and annual giveaways," Koch explained. Fans look forward to a game where they know promotional products will be interesting and unexpected. "People enjoy having something that they know their neighbors will not have," he said. One such giveaway the Marauders marketing team has planned occurred on May 18, 2013. In honor of Armed Forces Night, spectators had the opportunity to win a camouflage-printed baseball cap featuring the team's logo. The team does not normally sell camo hats, so attendees at the May 18th game had something unique and memorable to take home.
- Companies:
- Jetline