Take Me Out to the Sales Game
6 tips for scoring big with your next game-day promotion
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3. Choose Quality
According to Koch, quality is the most important trait to consider in game-day products. "We certainly look to have the type of quality that ensures someone is not going to leave the game with a broken item," he said.
4. Be Fun, But Also Practical
When it comes to choosing merchandise and giveaway items, know that certain products will always win with spectators. Dana Zezzo, chief marketing officer for Jetline, Gaffney, S.C., listed can coolers, bottle openers, sunglasses, beach balls, drinkware and noisemakers as popular products for tailgates and games. Why? They all lend themselves to the festive, outdoor atmosphere of sporting events. Each can also be re-used at events after the game is over.
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Kelly Sheridan
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