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Recently, the company launched the Swatch Bellamy plastic smartwatch that utilizes NFC technology and sells for around $90. The company plans to launch other reasonably priced smartwatches in the U.S., Brazil and Switzerland.
Hayek also said the company would open 100 new stores and boost sales by 5 to 10 percent in local currencies during 2016.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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