Staying Connected
Hirsch added that power banks make for a great promotional product because they relate to a wide audience. “You would be hard-pressed to find a person that had no use for a product like a power bank, as most people have suffered from a low cellphone battery in an inconvenient situation.”
Tablet Cases
Recently, people have been moving from laptops to tablets because of their portability and versatility. Hirsch explained what role tablet cases have been playing in the promotional products industry. “Tablet cases have been in the promotional market for almost five years, and there will continue to be a high demand for new cases as new tablet models are released every year,” Hirsch said. “In the past, companies have given away tablets to their clients or employees, and provided branded cases with them as a way to protect their investment and deliver their logo. This is a huge success because whoever receives the tablet does not have to buy their own case and are likely to use the tablet often.”
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.